Source of truthfor enterprise finance.

In 1906, an earthquake and fire leveled San Francisco, destroying much of the city and crippling its financial system. Most banks were locked out of their vaults for weeks, but Amadeo Giannini, founder of the Bank of Italy, which later became Bank of America, acted quickly. He moved his clients’ records and deposits out of the city on a produce wagon before the fires could reach them. Within days, while other banks remained closed, Giannini was lending money from a makeshift desk near the waterfront. Because his records were intact and he personally knew many of his customers, he was willing to lend based on their character and reputation. His quick response helped families and small businesses access money when they needed it most and begin rebuilding San Francisco.

One record that survives anything. The knowledge to act on it. That's the standard behind our name.